Swedish author/illustrator Jan Loof first published Who’s Got the Apple? in 1974, but don’t worry the book predates Ikea so there is no mention of the furniture megamart in the book. In Sweden the book is called The Story of the Red Apple, which was changed in America due to extensive lobbying on behalf of the Green Apple Growers Society of America (GAGSA), which objected with good reason to the red apple being promoted so prominently in a foreign book.
The story follows the adventures of a well dressed man and his desire for a piece of fruit. However, trouble begins when he puts the apple on the windowsill to ripen and unbeknownst to him it travels around town. Don’t worry, the story has a happy ending, well I suppose the apple doesn’t think it’s so happy since it gets eaten but the book doesn’t really address whether apples have feelings. I guess Mr. Loof was saving that for a sequel but after 35 years it’s probably too late. The real joy of Who’s Got the Apple? is the amazing art, the design style is reminiscent of The Adventures of Tintin and has an elegant look that feels old-fashioned and modern at the same time. So remember an apple a day keeps the doctor away and Who’s Got the Apple? keeps illiteracy away.